Pretty & pure





Trees planted in Indonesia

Trees planted in Switzerland

Tons of CO2 will be absorbed in average

Almighty Tree is partners with Pretty & Pure to preserve, protect and enhance the value of forests in Switzerland and around the world. Pretty & Pure plants trees in Switzerland and Indonesia to diversify the forests with species adapted to climate change.

Founded in the summer of 2013, the Organic Beauty Department is dedicated to niche products. Anyone who likes to pamper themselves with luxurious cosmetics and places value on pure ingredients and products free of animal suffering will here find what they are looking for. The range of products includes intensively caring organic facial oils, vegan make-up brushes, mineral make-up in all shades of colour, organic hair care products as well as sustainable beauty accessories and aids for inner balance. 


All brands at Pretty & Pure are carefully selected and meet strict criteria.  For you, this finally means no more tedious reading through the ingredients and honest advice from experienced beauty professionals.


Pretty & Pure is not only a store, but also a spa, beauty salon and make-up studio. Additional make-up workshops, skin care advice or "Detox your Beautycase" courses enable customers to have their make-up done, pampered and advised in an intimate setting and relaxed atmosphere. 

Pretty & Pure 

Stampfenbachstrasse 153

8006 Zürich

044 370 30 64